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Douglas Hand on Legal Considerations When Launching a Fashion Brand

Douglas Hand on Legal Considerations When Launching a Fashion Brand

During an online lesson about fashion branding in the WWD Fashion Business Essentials program, Douglas Hand shared insights about some of the legal considerations when rolling out a new brand or when naming a company or collection. Hand explains some of the legal considerations along with risks associated with brand collaboration and protecting a brand from intellectual property theft

You can read this WWD article here: What to Consider From a Legal Perspective When Launching a Fashion Brand