Douglas Hand on the Yeezy and Adidas Fallout
Douglas Hand shared insights about the recent celebrity brand deal fallout between Ye West and Adidas.
“Kanye has activated other strong voices to speak to a consuming public that will listen to them — and a demonised brand is a hard thing to rescue,” said Douglas Hand, a fashion lawyer and founding member of the law firm Hand Baldachin Amburgey LLP. “It’s a very critical moment for Adidas and they’ve got to navigate it carefully.”
You can read this Business of Fashion article here: The Ye and Adidas Conflict, Explained