Douglas Hand shared insights about the recent celebrity brand deal fallout between Ye West and Adidas.

“Kanye has activated other strong voices to speak to a consuming public that will listen to them — and a demonised brand is a hard thing to rescue,” said Douglas Hand, a fashion lawyer and founding member of the law firm Hand Baldachin Amburgey LLP. “It’s a very critical moment for Adidas and they’ve got to navigate it carefully.”
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You can read this Business of Fashion article here: The Ye and Adidas Conflict, Explained