Douglas Hand Reflects on Madewell’s IPO in Vogue Business Article
“Its distribution strategy, aesthetic and younger demographic sensibilities could ensure Madewell’s continued growth. But a lot won’t be clear until the brand is on its own on the public market, and there is a risk in attempting to figure out where J. Crew ends and Madewell begins,” according to Douglas Hand, a partner at law firm Hand Baldachin Associates, which specialises in fashion companies.
“For a brand embedded in a larger brand, it’s always difficult to get a true and accurate reflection of how that brand’s doing,” Hand said. “Shared services should be at market rates, but they aren’t always. There are a lot of benefits Madewell gets by being part of J. Crew that won’t be there when it’s standalone.”
You can read more and access the article online using this link: Madewell’s IPO Plans are Far from Certain